Is it April 1st?

Prime Minister Gordon Brown is in discussions with TV producers to star in his own reality show, reports say.

MP Hazel Blears was photographed carrying an email print-out detailing a show with the working title Junior PM to a Cabinet meeting on Tuesday.

The email from producer Margaret McCabe pitched the show, which would feature aspiring politicians as contestants, as being targeted for the "Apprentice meets Maria/Strictly Come Dancing audience".

The memo added that the show was "not stunt TV" and as a judge, Brown could become "more popular than Alan Sugar".

A spokesman for Blears confirmed that a reality show was in the works: "It is a very worthy programme idea. These young people would engage and have some kind of competition, and then there would be a way of electing a young prime minister for a day.

"The idea is to get more young people interested in politics. But it hasn't been commissioned yet. It is very early days."

What on earth? Gordon Brown as Simon Cowell? Surely this is a joke. It does seem like a good idea but not with Brown as a TV judge. That's just ridiculous.
The show might help us see what the general population want in a politician and what they are attracted to (the TV population anyway) but if this was to materialise then they should have representatives from each political party as a judge, not the leaders themselves. Surely they've got something better to be getting on with.
If this is true (I still can't believe that it is) then it seems to be a last ditch attempt to make Brown seem more 'human'. It will be so scripted to get across the fact that he's a nice, sensible, intelligent guy that it'll be just a Labour promoting TV show. Where's the fairness in that? We're not in Russia.

Source: http://www.digitalspy.co.uk/realitytv/a95976/brown-wants-apprentice-like-reality-show.html