BBC News, Washington
Dunkin' Donuts said there was a "possibility of misperception"The US chain Dunkin' Donuts has pulled an advert following complaints that the scarf worn by a celebrity chef offered symbolic support for Islamic extremism.
The online advert for iced coffee featured the well-known US television chef Rachael Ray.
She was wearing a black-and-white checked scarf around her neck that resembled a traditional Arab keffiyeh.
This fashion choice incensed at least one prominent conservative blogger, who said it evoked extremist videos.
The blogger, Michelle Malkin, called the garment "a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos".
Stylist's choice
Other criticism followed and the coffee and doughnuts chain has now decided to drop the advert.
In a statement, Dunkin' Donuts said the silk scarf had been "selected by Rachael Ray's stylist and that no symbolism was intended.
"But given the possibility of misperception the commercial was no longer being used."
This has caused a fair amount of consternation in some quarters but the conservative blogger at the centre of the row has praised the decision.
"Fashion statements may seem insignificant, but when they lead to the mainstreaming of violence - unintentionally or not - they matter," Ms Malkin has written.
I don't know who's more stupid, the people complaining or the chain for removing it. Yes, the pressure might have been intense from a few stupid conservatives but just read what they are saying. Wearing something that Muslims put around their necks in the desert does NOT evoke extremism. Only a very few are extremists, very few. It's like saying that we shouldn't use The Union Jack because a few people are racists or that we should stop people appearing on TV who have moustache's because a couple of dictators had them. It's ridiculous.
Who cares if it's what some Muslims wear? 99.9% aren't terrorists or extremists, they copy our culture and have adapted to fit in, so if we were to wear some clothes that they do then it's a compliment and shows religious integration and tolerance. I can't see any Muslims complaining about this advert, probably just middle-aged white women in offices.
Deary me, I'm going all left wing.
UPDATE: This message on the BBC site adds clarity of the scarves worn:
The black and white scarf is part of the traditional attire of the Palestinian, Lebanese, Jordanian Arabs. The same way the red and white scarf is for Saudi, Omani, Bahraini Arabs. this is like saying that UPS should change its brown uniform because it pleases the Hitler Youth.
Fuad Khan, Dallas, USA


























